— Vietnamese family cookbooks —

Preserve your Vietnamese family recipes — before they're gone.

Hearth is building a way to capture the recipes your Bà has been making for forty years, in her own voice, and bind them into a hardcover cookbook your grandchildren will keep.

The Vietnamese kitchen

Vietnamese home cooking is balanced — sour, salt, sweet, bitter, umami all present in every meal. The broth for phở simmers for a full day. The fish sauce that finishes it has to be the right one.

The cooking comes from from Hà Nội to Sài Gòn, with northern, central, and southern traditions that differ dramatically. The diaspora carries it from Hồ Chí Minh City to Westminster, Houston, Paris, Sydney — Vietnamese families carry the recipes across diaspora generations.

The dishes we help preserve include phở · bún chả · bánh xèo · gỏi cuốn · cà ri · bánh mì — and whatever else lives in her hands.

What gets lost

When a Vietnamese matriarch stops cooking, what disappears first is the proportion of fish sauce to lime, the precise hours for the phở broth, which brand of rice paper for the gỏi cuốn. The recipe card, if it exists, lists ingredients but not technique. The way she shaped the dough — that lives in her hands, and it doesn't transfer to paper.

That's the part Hearth captures. Not the ingredient list — anyone can find that. The way she does it.

How it works

01

You begin the Project

Tell us about Bà. Invite your siblings. Two minutes.

02

We call her

On a regular phone. About twelve gentle sessions across four to six months.

03

We make it pages

Recipes in her own words. Siblings add memories.

04

She gets the book

A real hardcover. 80–120 pages. Yours forever.

What we don't do

We don't ask her to type. We don't send her an app. We don't make her sit at a computer. The whole work happens on a phone call she answers in her own kitchen, while she's making tea or peeling something or sitting in her usual chair.

She just talks. We listen, we draft, and the recipes — and the stories behind them — become a book you can hold.

Reserve your spot for the first cohort.

Hearth opens for first projects Summer 2026. We're taking a small first group of Keepers. Reserve your spot and get $20 off your first Volume.

Reserve your spot →
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